Short answer: decide whether you need mowing or full care, get the visit frequency and price in writing, ask who actually shows up each week, and favor companies whose reviews mention the same crew year after year.
Know which service you are buying. Mow-and-go keeps grass short. Full care adds fertilization, weed control and pest treatment, which in Florida is where lawns are won and lost. The two are different trades at different prices, and mixing them up is the classic first-year mistake.
Florida grass plays by its own rules. The common lawns here, St. Augustine chief among them, have their own pests and their own opinions about water and shade. A crew that works your neighborhood already knows what your street's lawns are fighting.
Frequency is the honest number. Summer growth here demands weekly service; winter can stretch longer. A flat annual price should say exactly how many visits it contains, or July will renegotiate it for you.
The crew question. Ask who shows up: the owner, a steady crew, or whoever is available. Consistency of crew is the best predictor of consistency of cut, and reviews reveal it fast.
Where to look. Lawn and landscape companies across the city are listed under Home Services in the directory, with reviews from your side of town. Hire in spring, before the summer growth turns every good crew's schedule full.